The guides
One platform, one question, one price at a time
Each guide picks one platform, or one question, and answers it from documents anyone can open: the vendor’s own pricing page, its own credit documentation, and where the question is legal rather than commercial, the regulator’s own words. Every figure carries the day it was read.
Apollo Review: Per Seat, Per Credit, and a Banner That OverstatesApollo is a contact database that sequences, priced per seat with a credit allowance inside each one. Its annual banner promises 24% off; that is true of one plan out of three.B2B Data Enrichment: The One-Month Clock Nobody MentionsEnrichment fills in the fields you did not have. Under UK rules, obtaining a record from a third party starts a transparency deadline — and LinkedIn's own terms say what may not be used to fill it.Cold Email Rules: CAN-SPAM, GDPR and PECR, From the RegulatorsA sales email to a US company and a sales email to a UK sole trader are governed by different rules with different answers. The difference is quoted here from the FTC and the ICO themselves.Cold Email Pricing Per Inbox: Almost Nobody Charges That WayThe obvious question turns out to have an awkward answer. Four of the five platforms here include unlimited sending accounts — so the cost per inbox is set by your mailbox provider, not by them.Email Finder Tools: What a Credit Actually BuysEvery finder sells credits and no two credits are the same size. Here is what one buys at Apollo, lemlist, Snov.io, Instantly and Hunter, taken from their own documentation.Free Cold Email Software: What the Free Tiers Actually Give YouThere is no free cold email platform. There are free tiers on the data tools, sized for evaluation rather than work, and one part of the stack that is genuinely free and always will be.Instantly Review: $47 a Month and a Page That Argues With ItselfInstantly gives away the allowance its competitors ration — mailboxes — on every plan including the $47.00 one. Its pricing page disagrees with itself in three places, and all three are worth knowing before you budget.Instantly vs lemlist: $47 Against $69, Buying Different ThingsInstantly is cheaper at the door and allows a tenth of the volume. lemlist costs more and does not multiply by headcount — unless you pick its other plan, which does.lemlist Review: A Flat Plan and a Per-User One, $40 Apartlemlist's two plans look like neighbours and behave completely differently: one is flat with unlimited users, the other multiplies by headcount. The gap between them is the whole decision.Snov.io Review: The Only Pricing Page Here That Adds UpSnov.io's savings captions reconcile exactly with its monthly rates, and its documentation admits something the others leave you to discover — that it charges a credit for an address it could not verify.Woodpecker Review: Priced by the People, Not the MessagesWoodpecker charges $7.00 per hundred contacted prospects and gives away the mailboxes, the warm-ups and the verification. For a small, careful list it is the cheapest honest arrangement here.