Which links pay, which do not, and what that buys
Five links on this site can earn it money. Every other outbound link cannot. Here is the full list, and the rules the earning ones are bound by.
The five that can pay
Instantly, lemlist, Snov.io, Apollo and Woodpecker each run a partner programme, and links to them carry a /go/ prefix with a sponsored, nofollow tag so both readers and search engines can see what they are. If someone follows one and later pays that vendor, this site is paid a share.
They are the only five because five are the only programmes whose terms have actually been read. A tool nobody here has checked the terms of does not get a link that claims to earn, whatever it might pay.
| Vendor | Programme basis | Status of the link on this site |
|---|---|---|
| Instantly | 20-40% recurring, via PartnerStack | Placeholder — points at the vendor's home page |
| lemlist | 25% for 12 months, 30-day cookie | Placeholder — points at the vendor's home page |
| Snov.io | 40% on premium plans, by application | Placeholder — application not made |
| Apollo | 15% monthly or 20% annual, first 12 months | Placeholder — points at the vendor's home page |
| Woodpecker | 20% recurring, in-house programme | Placeholder — points at the vendor's home page |
Read the right-hand column carefully, because it is the current situation rather than the intention: none of these is a tracking link yet. Every one of them currently sends readers to a plain vendor home page and earns this site precisely nothing. They are tagged as sponsored anyway, because they will earn eventually and a disclosure that appears only once the money starts is not a disclosure.
Everything else pays nothing, including the recommendations
Hunter is covered and linked plainly, with no /go/ prefix and no sponsored tag, because nobody here has read its partner terms. The same is true of Smartlead, Reply.io, Mailshake, Saleshandy and Warmup Inbox, which are named where relevant and never linked as though they earn.
Also paying nothing: every mailbox provider, every registrar, the Federal Trade Commission, the Information Commissioner's Office, Microsoft's sender documentation and LinkedIn's user agreement. Those last four are the most-linked sources on this site and the most important.
The rules these programmes impose, and what this site does about them
- No discount codes or coupon boxes, anywhere. Instantly's terms ban coupon placement outright, and rather than track five different policies this site carries none at all. Where a vendor publishes a real saving on its own page — the annual rates throughout — it is quoted as the vendor's published price with the date it was read.
- No paid advertising on vendor brand names. Instantly's terms ban brand bidding and paid ads entirely. This site buys no advertising of any kind.
- No buying through our own links. A referral this site generates for itself would be fraud against the programme, and there is no account here to make one with.
What the money cannot buy
Position. The platform comparison is not ordered by commission, and the reason it can say so credibly is that it is not ordered at all — the five tools meter different things, so the page groups them by meter and prints the numbers. There is no top pick to sell.
It also cannot buy silence. Every disagreement found between a vendor's own published figures is printed with the vendor's name on it, and all three vendors involved are ones that pay. If that ever changes — if a programme is withdrawn because of something published here — the withdrawal gets its own line on this page rather than a quiet edit to the coverage.
Refusals, recorded
Some tools are deliberately not linked at all. Where the fleet's research marks a programme as unverified, the honest options are to read the terms or to name the tool without a link, and until someone does the former this site does the latter. Nothing here is recommended because it pays, and the free answer wins where it is the right one — which on the free tiers page it frequently is.